Businesses learn how to thrive in Europe
HCM City (VNA) – Vietnamese products are competitive in Europe, Dominic Scriven, director of investment fund Dragon Capital, tolds a business workshop on may 14.
Speaking at the Enterprise Reform workshop held by the Vietnam Chamber of Commerce and Industry to help businesses improve their competitiveness in the European Union, Scriven said Vietnamese products such as shoes and software, were in demand there.
“You’ve done a good job in the EU market,” he said. “The main thing that businesses should do is improve quality, more up the value scale, and trademark their products.”
Trade Counsellor for the European Commission’s delegation in Vietnam , Autonio Berenguer, said the country’s exports lacked “branding power” and were highly vulnerable to trade protectionism.
Professor Eckart Duzt from the Royal Melbourne Institute of Technology in Ho Chi Minh City said Vietnamese companies often lacked strategic clarity, focus, and analysis to determine innovative plans and did not spend enough on research and development.
Most experts at the workshop agreed that businesses should improve professional integrity and have a high level of internal control.
Duzt spoke about the need for developing strategy and risk assessment by defining intended markets, product ranges, and technologies.
Other delegates spoke about improving the country’s trade situation by immunizing trade from the Trade and Development Index, improving the investment-disbursement ratio, and stoping politically- determined investments.
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